Powering Core SEO Software Features
Leverage our Web Search API to build essential SEO tools for keyword research, technical audits, backlink analysis, and performance reporting.
Comprehensive Keyword Research & Competitor Analysis
SEO software is essential for keyword discovery, identifying high-volume and long-tail keywords with the right search intent. It performs keyword gap analysis to find terms your competitors rank for but you don't, informing your content strategy to capture more organic traffic and increase search visibility.
In-Depth Technical SEO and On-Page Audits
Platforms conduct a full site audit to diagnose and fix critical technical SEO issues like crawlability errors, slow page speed, and problems with Core Web Vitals. They also analyze on-page optimization, evaluating title tags, meta descriptions, header tags, and internal linking to improve user experience (UX) and ensure your site is perfectly optimized for search engine crawlers.
Backlink Analysis and Link Building Outreach
A core function is powerful off-page SEO management. Software allows you to analyze your complete backlink profile, identify toxic links to disavow, and spy on competitors' links to find new link building opportunities. This is vital for increasing Domain Authority (DA) and executing outreach campaigns for high-quality guest posting and digital PR placements.
Rank Tracking and Performance Reporting
SEO tools provide daily rank tracking to monitor your positions on the SERP (Search Engine Results Page) for your most important keywords, including for local SEO and the local pack. This allows you to measure the impact of your SEO strategy, track organic traffic growth, and generate detailed SEO reports that demonstrate campaign performance and ROI to stakeholders.